The Most Premium Gaming Audience for Media Buyers Globally

If you work at Amazon DSP, get in touch to learn how you can reach affluent gamers during playtime with world-leading attention and engagement metrics

85% Video completion rate
90% Avg. ad viewability
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85% of our gamers are not
found on Twitch

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Trusted Premium Attention
Publisher on Adelaide

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#2 Comscore US
gaming property

Our Audience

0 +

Avg. Hours Played per Month (per gamer)

0 M

Monthly Active Gamers

$ 0 K

1.14 X MORE LIKELY TO HAVE HHI

0 - 0

GEN Z & MILLENNIAL AUDIENCES

Icon 25%

have household incomes above $85K

Icon 1.4x

more likely to purchase a car in the near term

2x

more likely to consider luxury brands

2.5x

 more likely to be planning to buy a home

*Source: GWI
Why Overwolf’s Gaming Audience is So Different

Overwolf’s audience is highly competitive, strategic and tech-savvy compared to the average “casual gamer”.

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Intelligent

Opinion-leaders & tastemakers in their direct social circles, always ahead of the pack

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Ambitious

Proactive with a relentless ambition to improve and enhance their daily experiences

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High Disposable Income

Affluent net-worth reflected by their investment in powerful PC hardware & peripherals

Why 100M+ Gamers are Obsessed with Overwolf?

Overwolf is the world’s leading app store for gamers offering 1000s of free-to-use companion tools that empower users during playtime across the world’s biggest titles.

With over 100M monthly active users, our in-game apps appear as desktop overlays during users’ gaming sessions, providing real-time stats, interactive add-ons and tools designed to enhance the overall playtime experience.

Our Ad Inventory

In-Play Video Ads

In-Play Display Ads

Fully compliant with industry standards and brand safety requirements

geoedge confiant iab comscore ias protected-media dv human

Overwolf in the Press

“How gaming firm Overwolf quietly became one of the major players in gaming advertising”

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View Article

“Overwolf selected as one of the first premium gaming publishers on The Trade Desk OpenPath”

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“In-Game Creators Earn Big: Overwolf Pays Out $240 Million In 2024”

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“Overwolf acquires NitroPay in 8-figure deal to boost ad tech offering”

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Trusted Partners

pringels kellogg monster-energy plarium intel xbox us-airforce usa statefarm
dr-pepper amd hellofresh lenovo paramount pictures p-and-g nissan disney
hulu liquid advertising alienware fidelity red-bull dawn kfc
prime-videos wpp dentsu public-media havas thetradedesk amazon pubmatic  exponential
openx appnexus rubicon index  exchange yahoo triplelift adform magnite simpli

Get in Touch

If you work at Amazon DSP, fill in your info below to access a deep-dive report on how you can optimize your new or existing campaigns for clients.

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